Waithira Kibuchi, Head of Design at Vivo Activewear – clothes that make you look and feel your best. Made in Kenya. Availabe in stores.
What were you like in high school?
Very tiny and shy – the very definition of a geek.
What would your superpower be?
The ability to zoom in on detail.
Without saying your age, tell us something from your childhood that you remember that a younger person wouldn't understand.
Tiny fudge bars called 'Goody Goody'.
What compliment do you receive most often?
I was travelling out of country recently, and quite a few people asked me if I was a model!
What is your star sign?
What is your favorite word in your native language, and what does it mean?
Mũtana – ‘generous one’.
Describe your brand in one word.
How would you describe your overall style?
Simplicity as the ultimate sophistication.
Are there any elements that you carry through all your designs?
Knit fabrics. Its in-built stretch accommodates all women, regardless of their body shape.
What are you currently working on?
A winter collection for Nairobi’s upcoming cold and rainy season.
What are your current favorite fashion trends?
I am in love with the modern ruffle that is being seen all over catwalks. It amazes me how different designers interpret the same aesthetic to achieve different results.
How do you stay up-to-date with what is trending?
Online magazines, newsletters, and for some homegrown inspiration, I visit malls and observe what women around me are wearing.