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Spotlight: Simma Africa

About The Designers

Spotlight: Simma Africa

Janet Mugume

Natasha Simma. Founder and Creative Director of Simma Africa – an African fashion brand, made for all occasions. Made in Uganda. Available at Bold.


What would your superpower be?



Who inspires you to be better?

My mother.


What is your star sign?



What is your favorite word in your native language, and what does it mean?

Rukundo. It means "Love".


What is one of your guilty pleasures?

Fabric shopping.


What are you looking forward to?

Showcasing at New York Fashion Week, someday. Soon.


Describe your brand in one word.



Out of all your collections, which has been your favorite to design?

My "Black Pearl" SS16 collection. It was fun and elegant.


Give us a little hint! What should we expect from you at bold this season?

Cut-outs and funky prints.


What are your current favorite fashion trends?

Chokers, velvet, beads, lace, metallic - they complement most outfits.


What is a typical workday like for you?

My day starts off in my workshop, there is always an order to make and clothing to finish. Then I deliver finished pieces to my retailer partners end my day at my home shop.


How do you keep your team motivated?

I always give my team new designs to work and give rewards to whoever executes my design best.


Cut-out shirt, available in store.